Sinds half februari is de website van Darwine online: we tonen op deze site graag zaken die ons interesseren en geven een overzicht van projecten die we in het verleden uitgevoerd hebben. We hopen je commentaar wil leveren op wat je leert - zo leren we van jou en wordt de kwaliteit van ons werk hopelijk (nog) beter ;-)
WEBSITE ONTWERP •
Wat we hebben geleerd van onze klanten
De website van Darwine lijkt verdacht veel op die van één van onze klanten, de RFiD Society
, en niet zonder reden: het concept
dat we voor hen ontwikkeld hadden, sprak ons zo aan, dat we het zelf ook toegepast hebben.
2004-03-04, door Inne ten Have
Is het weblog van deze site wel succesvol?
, één van de mensen achter Corante
schrijft een leuk artikel:
The Social Scale of Social Media: The Conversational Index
I think it was Brian Ritchie, one of the inventors of Unix and C, who said "All large systems that work start as small systems that work." This is an enormously powerful thought, one that can be carried into all corners of life, business, and technology, and which resonates with today's notions about small, focussed, and quickly evolving Web 2.0 apps. I also think that this insight also is deeply relevant to social media.
While working at Corante, I had the opportunity to peer at the stats for all sorts of blogs that we had going. And one thing that became really obvious is that sucessful blogs -- ones that were currently viable and vibrant, and those that were on a growth trajectory from their start -- shared a common characteristic: The ratio between posts and comments+trackbacks (posts/comments+trackbacks) was less than one. Meaning that there was more conversation -- as indicated by the number of comments and track backs offered by readers -- than posting articles. I will call this the Converation Index, just to put a handle on it.
Here's the current picture for /Message, a CI of 80/102 = 0.784.
The down side? Those blogs that we started at Corante that did not take off, and subsequently went dormant, or were shuttered, had a Conversational Index greater than one: too much speech, not enough banter. And those that started badly seldom pulled out of the problems.
Perhaps it's all unsurprising, really. But this conversational metric is not hidden, per se -- I mean you can go to a blog and do the arithmetic -- but our expereince of this differential between blogs is generally just sensed rather than explicitly measured. That may be a mistake. Perhaps it should be as relevant to determining whether something is worth reading as Google juice and Technorati rank, but it is not reported, and not used by those search tools, as far as I know. These search engines simply count links, and who is linking -- which is a useful metric -- but these are relatively crude measures, and don't adequately measure the level of interactivity going on at blogs, I don't think. They are industrial grade metrics, good for comparing the top 5000 blogs, perhaps. But they don't really help a blogger with relatively light traffic to determine week to week, month to month, if what they are doing is satisfying to some group.
No, the Conversational Index is much better for the artisanal level of blogger. So I hope someone out there -- some bored toolsmith, or a computer science student looking for an interesting project -- will build a tool that will scan a blog, determine the CI, and provide the result as a chicklet that we can embed on our blogs. Even better would be a 30 day graph, like Tufte's sparklines, that shows the social interaction ebbing and flowing.
And of course, my thesis: any successful blog starts in a small way, but from the very beginning is highly social. It is a place, a shared space, not a container for articles. The best predictor of blog success -- aside from previous success in other blogs -- is the Conversational Index, because it contains the outcomes of many other small things done right.
Nogmaals, dank aan Steve Boyd
2006-02-04, door Inne ten Have
om deze pagina te kunnen editten.
2007-01-21, door Inne ten Have
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